O’Lydia’s Rebrand
At MIAD, I took an already existing company & redesign its branded identity. This taught me how to take on a rebrand while ensuring I maintain the mission of the company. For my rebrand I choose O’Lydia’s Bar & Grill.
This is for an educational exercise & I am not affiliated with O’Lydia’s in any way apart from being a proud customer.
Original Identity Mark for O’Lydia’s
Rebranded: Identity Mark for O’Lydia’s
Concepting
I wanted to create a logo that captured the essence of what O’Lydia’s is, while ensuring that it looks good in this yellowish warm light that is common with bars.
I wanted the colors to feel older & more muted to match the target audience while also maintaining it’s celtic origin.
Preliminary Sketching
During sketching, I ensured to keep in mind the “traditional” aspect of logo making.
Focusing more on the letterforms, serifs, & emblems marks to maintain an old style, Celtic feel while not being so obvious with the clover
