O’Lydia’s Rebrand



For my Identity Design course, I took an existing brand and create a whole new identity system around it

Concepting

I wanted to create a logo that captured the essence of what O’Lydia’s is, while ensuring that it looks good in this yellowish warm light that is common with bars.

I wanted the colors to feel older & more muted to match the target audience while also maintaining it’s celtic origin.

Preliminary Sketching

During sketching, I ensured to keep in mind the “traditional” aspect of logo making.

Focusing more on the letterforms, serifs, & emblems marks to maintain an old style, Celtic feel while not being so obvious with the clover

Original Identity Mark for O’Lydia’s

Rebranded: Identity Mark for O’Lydia’s

O’Lydia Instagram Reel



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